1)
Please introduce about yourself
I am Ishita, Founder and Design Head
of Creative Pulp Design Studio, a design/communication start up.
2)
What is the motivation behind
starting your venture?
After working with some of the best
BTL & Digital agencies for a decade, where deadlines and long hours rule
your world, there is very little time one gets for ones own self and experience
life. Something, which I feel, is extremely important for a creative person to
continue feeling joy in ones work. Also I saw a lot of women giving up their
career in advertising once they went the family way.
All of this really inspired me to
work towards aiming to create a design studio which not only provides great
communication solutions to their clients but also create work opportunity for
women who are passionate about graphics/content etc and would want to continue working in the
comfort of their homes or in a very informal, comfortable environment. In the
last one year of our conception, we have aimed to pick up selective but interesting
projects. Concentrating on quality rather than quantity.
3)
Please provide information regarding
the products/services you offer to world and state how are they beneficial for
us.
In the
last year of operation, we’ve had the opportunity to work with and garner the
trust of some excellent teams at AIMA, FSecure, Natural Bath & Body, and
MANN India. Together we’ve created effective and memorable communication
ranging from websites and packaging for product launch to digital campaigns for
product promotion.
4)
What are the startup
challenges?
Biggest challenge is for people to
respect and take our work seriously.
People wanting good quality work but not necessarily ready to pay
according to what one deserve.
5)
Were there any challenges being a
woman entrepreneur?
Fortunately I havnt faced any gender
inequality yet. Majorly have come across clients who are superbly encouraging,
though it does sometime takes a while for a few, far between to believe that
one can “handle” the pressure, being a woman entrepreneur.
6)
How her family reacted on starting a
business?
Both my parents and siblings were extremely supportive. The only piece of advice my mum gave was to never work without part payment at the start of a project, which I have stuck to and has helped me tremendously.
Both my parents and siblings were extremely supportive. The only piece of advice my mum gave was to never work without part payment at the start of a project, which I have stuck to and has helped me tremendously.
7)
What are the future plans?
Nurture Creative Pulp Design to
become a name that represents quality communication ideas. Always create an
organic service experience for our clients. And for anyone joining the team to
enjoy a balanced creative environment.
8)
Any other information you want to
share to world.
Don’t be afraid to fail or make mistakes. And never think that as a young woman you only have a limited time to polish your career, till you get married. If you have an idea, work on it with conviction and passion. No matter if the world thinks otherwise.
Don’t be afraid to fail or make mistakes. And never think that as a young woman you only have a limited time to polish your career, till you get married. If you have an idea, work on it with conviction and passion. No matter if the world thinks otherwise.
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